A competent reader is able to manipulate the interpretation, emphasize whatever s/he wants, and deliberately ignore other elements. For a blurb writer, this is an essential skill.
There’s no mystery. A perfect blurb should be concise, catchy, and compelling. A promise of a great emotional or intellectual adventure. Everybody knows that. At the moment, there are approximately 596,000 results on Google answering the question “How to write a book blurb”.
There’s plenty of great advice out there. Follow the guidance and everything would become easy. You only have to write a few convincing sentences, and it shouldn’t be a problem – they are simple (there is a huge no-no for wordiness in blurbing), and you are a writer. What a relief!
Until you sit down and try to write.
Even if you manage to follow the advice literally, you’ll get stuck. Because something essential is missing.
Crafting these perfect sentences is not that hard, but it is already the phase two in blurb copywriting. If you have jumped over the phase one, you’re in a problem.
I’ll tell you more about the phase one.